Allie Perry is a contemporary goldsmith who lives and works in Connecticut. An avid nature lover, her one-of-a-kind jewelry pieces are frequently inspired by her surroundings. With professional experience spanning decades, Allie draws on her knowledge and specialized experience to create custom, heirloom-quality jewelry that is meant to be worn and enjoyed. She does this while taking great pride in the fact that the making of each piece often supports multiple small businesses.
—-
Get Allie’s comprehensive ebook, Find Your Perfect Jewelry Size, for FREE when you join her Insiders Club, In The Loupe! You can opt-in here.
Allie Perry started making jewelry in high school and pursued it despite societal expectations. She took on various jobs in the jewelry industry, learning new skills and navigating a corporate environment within the fine-jewelry space. After losing her job during the COVID-19 pandemic she started her own business.Â
In this conversation, Allie emphasizes the importance of trust in oneself, being flexible, and finding inspiration in nature. She encourages aspiring designers to embrace their unique style and put their work out there.
Tammy and Allie discuss the challenges and roadblocks faced by jewelry makers and small business owners. Allie emphasizes the importance of taking action and not waiting for the perfect time to start. She also highlights the value of community and finding support from like-minded individuals.
Allie shares her experience of being part of jewelry-specific and small business owner groups, where she can ask questions, seek advice, and receive feedback. Allie shares her plans for the future, including transitioning her business back into fine jewelry, offering online classes, and writing informative articles and eBooks to educate her customers.
(times are estimates)
00:00
Introduction and Background
09:01
Navigating the Jewelry Industry
16:26
Embracing Challenges and Overcoming Self-Limitations
30:52
Taking Action and Overcoming Roadblocks
44:46
Diversifying and Adapting in the Jewelry Industry
53:06
Educating Customers through Informative Content
59:49
Building Relationships and Providing a Personalized Experience