Finding Your People: A Conversation with Jewelry Expert Kierston Aiello

Jewelry expert and business owner Kierston Aiello shares her creative journey and how community, authenticity, and collaboration shaped her success. Kierston opens up about the challenges of entrepreneurship, the importance of finding your niche, and her exciting plans for her new foundry. Tune in for inspiring insights on following your heart and surrounding yourself with supportive, like-minded people.

The Importance of Community in the Creative Process

Born and raised in sunny California, Kierston Aiello is a metalsmith and designer with a passion for American craft. While getting her B.A. in Art History at Humboldt State University, she unexpectedly fell in love with metalsmithing. 

Her experience in production jewelry, including her time at TierraCast, solidified her love for the craft and the intricacies of large-scale production. 

Find Kierston here:

 

Key Episode Takeaways

  • Find your community and surround yourself with like-minded people who support and inspire you.
  • Follow your heart and be authentic in your creative journey and business endeavors.
  • Embrace your niche and offer something unique to your audience.
  • Collaborate with other artists to create diverse and exciting collections.
  • Seek support and guidance from small business development centers and other business groups.
  • Don’t let fear of failure hold you back from starting your own business.
  • Enjoy the process and have fun with your creative endeavors.
Series of rings: Kierston Aiello

Chapters

(times are estimates)
00:00

Introduction and Welcome

03:04

Kierston’s Creative Journey and Business Evolution

11:10

Transitioning to Self-Employment and Starting a Foundry

21:06

The Importance of Community and Connection

25:29

Embracing Authenticity and Overcoming Imposter Syndrome

32:30

Navigating the Business Side of Starting a Business

38:20

Creating Something Special and Being Yourself

41:59

Upcoming Plans and Closing Thoughts

Bootstrap Beads & Foundry's new home!
Tree brooch: Kierston Aiello

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