Weaving Dreams: The Story Behind Mirrix Looms

In This Episode of Heart & Hands of a Maker

Tamara sits down with the powerhouse team behind Mirrix Looms, Claudia Chase (founder and president) and her daughter Elena Kawachi (co-owner and head of marketing). Together, they share the inspiring story of a family-run business that began in a Wisconsin barn and grew into a beloved brand in the weaving community.

A Passion Born from Necessity

Don’t miss this episode if you’re looking for inspiration, practical advice on building a creative business, or simply a heartwarming story of a family’s shared passion. Tune in to learn more about the magic behind Mirrix Looms and discover why so many people are drawn to the art of weaving.

Connect with our guests:

Claudia Chase – Inventor, founder, and president of Mirrix Looms. A master weaver with a passion for teaching and inspiring others.
Elena Kawachi – Co-owner and head of marketing at Mirrix Looms. A digital marketing expert with a keen eye for community building and customer engagement.

Key Episode Takeaways

Authenticity Matters: Mirrix Looms was born out of a genuine need, not a market opportunity. This authenticity has resonated with their customers and contributed to their long-term success.
Adaptability is Key: From embracing digital marketing to navigating the challenges of the pandemic, Claudia and Elena’s willingness to adapt has been crucial to their growth.
Community First: The strong sense of community around Mirrix Looms is a major part of its appeal. By prioritizing education and customer engagement, they’ve built a loyal following that keeps coming back.
Family Dynamics in Business: Claudia and Elena’s partnership is built on trust and mutual respect. They play to each other’s strengths and have found a way to thrive together, both as co-owners and as family.